Submitted by Micah Smith on Mon, 01/15/2018 - 13:40
Apple may have taken too big a bite.
Apple may have taken too big a bite.

Whether you are an iPhone user or not, chances are you saw the news from Apple concerning the en masse slowdown of iPhone 6, iPhone 6s, iPhone 6s Plus, iPhone 7, or iPhone 7 Plus. In the event you missed it somehow, however, the basic line is, that Apple admitted to deliberately slowing down their older iPhone models, unbeknownst to their customers and suspiciously close to the release of newer models.

Not surprisingly, this created an outrage among millions of iPhone users, who felt they were duped by the company and the filing of lawsuits. Even though Apple tried to give a reasonable explanation for the practice, customers didn’t feel any less taken advantage of.

A Genuine Explanation?

When the news first surfaced, following the discovery published on a tech blog, Apple came out to confirm these findings. However, the company explained that they were reducing performances of older iPhones allegedly with the intention of preserving these older models, to compensate for the battery degradation and denied any underhand intentions.

Had the company made this clear the moment they introduced these changes to iOS updates, this explanation would probably have gone over much better with users. But revealing the practice now, after they were forced to show their hand, certainly doesn’t inspire trust in Apple.

Apple also denied this practice was around for long, claiming it was only implemented last year. The question everybody’s asking, of course, is if Apple can be trusted about any of this, given they failed to reveal this information of their own volition?

Conspiracy Theories Seemingly Confirmed.

There’s been a long-existing theory that Apple has been purposefully degrading performances of their older devices to entice iPhone users to upgrade to newer models, thus pushing their sales margins up. Until the recent revelation, these remained in the domain of a theory, but now it seems that those behind it were right all along.

A simple apology published by the company might not be enough because it only came after they were caught with their hand in the proverbial cookie jar, using their tech advantage over the public to drive profits. As if we don't have enough suspicions when it comes to control over our cell phones. Taking control out of the hands of users, particularly business users is a bad idea.

If Apple was really just concerned for the well-being of the users, trying to ensure the longevity of iPhone batteries, there were several ways they could have gone about it. On top of that, there was no reason for secrecy if their intentions were truly that straightforward.

Rectifying the Situation

After all this had come to pass, the company finally seems ready to go about the problem the right way. Apple has started offering discounted battery replacements for their existing iPhone 6 and 7 users even if they are out of warranty. The price has been reduced from the former $79 to a now much more acceptable $29.

Additionally, the company has promised new updates to their iOS, which should provide customers with much more information about the current healthy of their iPhone’s batteries. It is too early to say how exactly this will work, but at least users are being promised real and transparent solutions to issues that have been pestering them for years.

However, users will be looking at Apple products with a more cautious eye in the new year and as long as Apple keep the reins tightly controlled around their phones, it's unlikely to get better.