Senior Advisor of Strategic Marketing
Sarah Smith started her career in advertising and media and has worked in television news and entertainment at Turner Broadcasting Systems, Inc. and ABC News in Philadelphia, PA and Atlanta, GA. Smith designed and executed what the NFL called “The Best Press Center We’ve Ever Had” for Super Bowl XXXIV, and subsequently went on the develop the template for all NFL press centers. Smith then became one of Turner Entertainment Groups first film publicists and designed marketing plans for Castle Rock Cinema, New Line Cinema and Turner Studios. Launching “The Shawshank Redemption,” Smith executed international film premieres in London, Paris, Toronto and domestically in Atlanta, New York and Los Angeles.
Utilizing her talent for strategy, Smith designed high profile programming for Emory University’s Goizueta Business School where she hosted luminaries like President Jimmy Carter, business icons like Warren Buffet, Michael Dell, Howard Schultz and Carly Fiorina, and where she created strategic global partnerships with the BBC, Skye Media, The NFL, The New York Yankees, The Atlanta Braves and Manchester United. As a founder of the first TEDx Group in Georgia, Smith landed TED TALKS for three of Emory University’s top faculty, and while working as head of strategy for the Center for Ethics, Smith successfully created programs for Belk Stores, Southwest Airlines, The Cartoon Network, and landed the largest gift to date from the Anderson Family Foundation to fund the Emory CREATE program, which focuses on responsible environmental practices in communities.
In 2014, Smith founded SOLUTION ROAD, a boutique marketing & strategy firm that has worked with cutting edge life science companies, like GEOVAX, has successfully lobbied for state policy change with the GDHA, created business development opportunities for Spectrum Science and UPS, as well as national staffing company and PeopleReady. Smith has designed press and marketing plans for ABILITY Magazine – one of the top 100 most-read magazines in the US – and has designed strategy for the Atlanta Chapter of Women in Bio, the Andrew Young Foundation, and FOUND, Inc.