Shira Rubinoff

President at SecureMySocial, Expert on the Human Aspects of Cybersecurity,
Advisor to Startups, Cybersecurity Influencer



Shira Rubinoff is a recognized cybersecurity executive and influencer, who has built two cybersecurity product companies, and led multiple women-in-technology efforts. She currently serves as President of social-media-security firm, SecureMySocial, as well as on the Boards of both the Executive Women’s Forum for Information Security and Leading Women in Technology.

An expert in the human factors of information technology and security, Ms. Rubinoff was named one of New Jersey’s Best 50 Women in Business, was named by CSO Magazine as a Woman of Influence, and was honored by CSO and the EWF with their “One to Watch” award. She has also been calculated by analysts to be one of the top 5 female Cybersecurity and IoT influencers globally on social media.

Before SecureMySocial, Ms. Rubinoff founded and served for a decade as President of online authentication vendor, Green Armor Solutions. Within a year of releasing products, she grew the company to be a profitable concern. She more than doubled average deal size annually for three years consecutively, successfully executed OEM deals with major technology companies, and led Green Armor’s diversification across multiple industries.

Ms. Rubinoff has also provided guidance to various firms in areas related to organizational dynamics, and has practiced as a psychologist. She has published and lectured on topics related to psychology and information security, and holds several patents/patents-pending in areas related to the application of psychology to improve information technology and cybersecurity